As part of the COL.D.D. – Cold Water Swimming for the Prevention of Dementia and Depression project, Plivački klub Zagreb organized a Local Multiplier Event during the European Mobility Week in Koprivnica on 20 September 2025.

The event gathered more than 30 participants, including local citizens, sports professionals, and representatives of the City of Koprivnica. The project team presented the main objectives, results, and health benefits of cold-water exposure for adults over 50 years old.

An information stand with a roll-up banner and printed leaflets was set up at the event, where more than 200 flyers were distributed to visitors. The activity aimed to raise awareness about the potential of natural and non-pharmaceutical approaches to improve mental health and prevent depression and dementia.

The initiative was supported by the Mayor of Koprivnica, who recognized the importance of promoting physical and mental well-being through innovative and inclusive activities.